Meet the Owner

Victoria Pham
Founder, Athlete, World explorer
Born and raised in Los Angeles, California, Victoria has a passion for creating content that helps individuals and organizations build their brands.
With over 11 years dedicated to refining her craft in the media and marketing space, Victoria has developed a multi-faceted portfolio through her unique experiences working within the public, private, and government sectors.
Obtaining her Master's degree from the University of California, Merced, Victoria studied business management, innovation, sustainability, and technology.
Over five years at UC Merced, she has been employed by the University of California and the National Park Service, upholding several roles.
At UC Merced, Victoria has served as a student leader, youth mentor, marketing communications specialist, and brand ambassador.
Within the National Park Service, she has worked in the emergency services sector with Yosemite Search and Rescue & the Fire Aviation and Management Program.
While successfully fulfilling the duties and responsibilities of each role throughout the years, Victoria's unique photography and video production skills are continually sought after and effectively utilized to further the goals of each organization.
As an athlete and adventurer, Victoria captures fascinating content wherever she goes in her free time. Whether she is in preparation for her next fight camp in MMA, free diving in the ocean, or mountain climbing, she continues to elevate her content creation skills through these experiences.
With the ability to confidently adapt to various climates and elements across a range of environments, Victoria brings a dynamic and systemized approach to her craft, offering a track record of delivering superior-quality digital assets recognized for creating exciting promotions and content to drive engagement.

Background

Beginnings

Victoria is the daughter of Vietnamese immigrants who fled the war in 1975. Her father was a South Vietnamese soldier and her mother was a seamstress. She has five half-siblings: four older brothers and one younger sister.

Even though her parents divorced when she was 2 years old, she was blessed to be raised and guided by a community of good samaritans: teachers, parents, and friendly neighbors.

Echo Park, Los Angeles

Victoria is proud of her hometown where she resided for nearly 20 years. She has a deep appreciation for the tough streets of LA which shaped much of her character and who she is today.

It was in this environment where she developed her passion for photography, choosing to focus on the beauty of things amid uncertainty.

College Experience

While obtaining her Bachelors' and Masters's degrees over 5 years spent at UC Merced, Victoria also wholeheartedly dedicated herself to public service, leadership development, youth mentorship, student government, and competing professionally in Mixed Martial Arts.

Yosemite Leadership Program (YLP)

The program at UC Merced changed her life for the better.
YLP is a premier student environmental leadership program that believes that our world needs intentional, value-driven leadership and citizenship.
Victoria’s active involvement with YLP played a huge role in shifting her trajectory and outlook on who she wanted to be. Prior to being in the program, Victoria was quiet, guarded, and mostly felt disheartened about the world. As she expanded her relationship with her peers and mentors, she became inspired to be a force for good in the world because, for the first time in her life, true compassion and empowerment were extended to her.

Yosemite National Park

Considered as UC Merced’s backyard, Victoria spent a lot of time exploring this national treasure with friends, capturing the beauty of every season.

Did you know? Yosmite is the same size as Rhode Island. Wild.

The soul’s playground

Working with

Yosemite Search and Rescue

In between the academic school years at UC Merced, Victoria spent summers working in Yosemite National Park, where over 200 deaths occur each year in the rugged environment. As a search and rescue crew member, Victoria has assisted in a number of missions, from minor incidents of dehydration to deaths at waterfalls. Her experiences of supporting thousands of park visitors gave her a deepened sense of appreciation and respect for nature and the fragility of life.

Working with Yosemite Fire & Aviation Management

Victoria had the opportunity to work with the Wildland Fire Module in Yosemite, where she aided in operations such as prescribed fires, fuel reductions and evacuations.

Educating park visitors

While performing as a member of Yosemite Fire, Victoria was also able to work on small video projects on the side. In this video, Fire Archaeologist Jun Kinoshta explains the different types of fires in the park and the role it plays in maintaining a healthy ecosystem for wildlife to thrive.

Adventures

While exploring different countries, Victoria not only enjoys the culture and landscapes but also professionally trains in mixed martial arts at world-renowned gyms to improve her fight game.